Movie analysis Review Example | Topics and Well Written Essays - 750 words

Analysis - Movie Review Example The thesis is: Burton uses sound, lighting, shadows, camera angles and shots, mise-en-scene, and characters to show that people should go beyond appearance and balance rational and supernatural beliefs because they lead to open-mindedness and critical thinking that are essential in finding the truth. Significance of the Paper The working title of the paper is: The Rational and Irrational Sides of the Truth in Burton’s Sleepy Hollow. This paper is important because it wants to determine the varied ways that a film explores contesting ideas about the concept of â€Å"truth,† especially when the setting and culture affect ideas about knowledge and reality. This topic is also original because so far, many of the research done on the film have not fully explored the theme of finding the truth. ... They are the most proper methodologies because they help provide an original and insightful response to the question, while using established and credible resources to support its elements. Below are the outline and the research plan for this paper. Outline: The Rational and Irrational Sides of the Truth in Burton’s Sleepy Hollow The thesis is: Burton uses sound, lighting, shadows, camera angles and shots, mise-en-scene, and characters to show that people should go beyond appearance and balance rational and supernatural beliefs because they lead to open-mindedness and critical thinking that are essential in finding the truth. I. Introduction A. Hook through an insight about the truth B. Summary of the film C. Introduction of the thesis II. The conflict between appearance and substance A. Sounds to depict sinister appearance 1. Digetic sounds 2. Non-diegetic sounds B. Camera angles and shots to portray substance 1. Angles of characters to depict their personalities and motives 2. Angles of settings to signify meaning 3. Shots of setting and people to support the narrative and themes III. The clash between rationality and the supernatural A. Rational versus irrational 1. Camera shots and lighting of country versus city 2. Characters and symbols of science versus witchcraft B. Man versus woman 1. Characters and symbols of feminine versus masculine 2. Diversity in gender, rational witches versus evil witches IV. Individual versus social interests A. Truth about individual evil 1. Characters and unfaithfulness to jobs and women 2. Character with morals B. Individual versus society 1. Greed and vengeance 2. Love versus finding the truth and attaining justice C. The truth 1. Open-mindedness and critical thinking 2. Self-sacrifice V.

O2's branding and marketing strategy Dissertation

O2's branding and marketing strategy - Dissertation Example eting 38 Achieving Branding and Marketing Goals 39 Effectiveness of O2’s Branding and Marketing Strategy 40 Effect of O2’s Marketing and Branding Strategy on the Market 41 RECOMMENDATIONS 41 References 54 CHAPTER 1: INTRODUCTION AND BACKGROUND Background of the Problem Aghapour, Manafi, Hojabri, Salehi, Saeidinia and Gheshmi (2011, p. 136) demonstrate that branding allows companies to promote their products and services in the market to achieve more sales. In this regard, branding has been described as one of the most effective methods of marketing a company’s products and services within its market. It is through branding that businesses have been able to win the confidentiality and loyalty of their customers (Marketing Week, 2009, p. 1). O2 is the second leading mobile operator within the telecommunication industry of the United Kingdom. O2 has concentrated in building brand loyalty within the UK mobile market. The company has remained unique in its branding an d marketing strategy. There are many changes within the UK telecommunication industry which O2 must adapt to in its marketing communication so that it would remain in the top of the mobile business. O2 whose parent company is Telefonica has maintained leadership in the UK mobile market through the use of loyalty deals (Marketing Week, 2009, p. 1). This is through alluring advertisements which are designed to depict the company’s brand as the most authentic and reliable within UK’s telecommunication sector. Technological, political, economic, legal, environmental, social and cultural changes have played a role in influencing the direction of the mobile business in the UK. O2 Mobile is no exception in the effects of the changing market forces especially for its branding and marketing strategy. According to Marketing Week (2009, p. 1), the marketing strategies used by O2 have received criticisms and assertions that the company has maintained old fashioned approaches of ma rketing its products. For example the company delayed in adopting 3G and 4G services like its business rivals because it considered them costly. Regardless of this, the company has been able to capture more than 24 million customers within the UK mobile market (Marketing Week, 2009, p. 1). This has led to annual turnover of more than 5 billion pounds from the company’s operations in the UK. However Marketing Week (2007, p. 10) reports that the changes in information and telecommunication industry are likely to catch up with O2’s branding and marketing strategies and make them less effective within the dynamic market. It is in this regard that the effectiveness of O2’