Ellen Foster :: essays research papers

At the age of ten, most children are dependent on their parents for everything in their lives needing a great deal of attention and care. However, Ellen, the main character and protagonist of the novel Ellen Foster, exemplifies a substantial amount of independence and mature, rational thought as a ten-year-old girl. The recent death of her mother sends her on a quest for the ideal family, or anywhere her father, who had shown apathy to both she and her fragile mother, was not. Kaye Gibbons’ use of simple diction, unmarked dialogue, and a unique story structure in her first novel, Ellen Foster, allows the reader to explore the emotions and thoughts of this heroic, ten-year-old girl modeled after Gibbons’ own experiences as a young girl. Kaye Gibbons’ experiences as a child are the foundations for this breathtaking saga of a young girl’s tragic memories of her childhood. As with Ellen, Gibbons’ parents both died before she was twelve-years-old forming the basis of the plot and themes of this novel. The fond memories she possessed of her mother and the harsh ones of her father are reflected in the thoughts and actions of Ellen. The simplistic and humble attitude that both Gibbons and Ellen epitomize in the novel is portrayed through diction and dialogue throughout the novel allows the audience to gain a better understanding and personal compassion for both the character and author. The novel is written in a short, choppy sentence structure using simple word choice, or diction, in a stream of consciousness to enable the reader to perceive the novel in the rational of an eleven-year-old girl. One short, simple sentence is followed by another , relating each in an easy flow of thoughts. Gibbons allows this stream of thoughts to again emphasize the childish perception of life’s greatest tragedies. For example, Gibbons uses the simple diction and stream of consciousness as Ellen searches herself for the true person she is. Gibbons uses this to show the reader how Ellen is an average girl who enjoys all of the things normal children relish and to contrast the naive lucidity of the sentences to the depth of the conceptions which Ellen has such a simplistic way of explaining. Gibbons’ and Ellen’s harrowing past is related in the novel through Ellen’s inner thoughts and the dialogue between characters. However, when Ellen converses with other characters, Gibbons chose not to use quotation marks or any of the formal methods of documenting dialogue between characters; she Ellen Foster :: essays research papers At the age of ten, most children are dependent on their parents for everything in their lives needing a great deal of attention and care. However, Ellen, the main character and protagonist of the novel Ellen Foster, exemplifies a substantial amount of independence and mature, rational thought as a ten-year-old girl. The recent death of her mother sends her on a quest for the ideal family, or anywhere her father, who had shown apathy to both she and her fragile mother, was not. Kaye Gibbons’ use of simple diction, unmarked dialogue, and a unique story structure in her first novel, Ellen Foster, allows the reader to explore the emotions and thoughts of this heroic, ten-year-old girl modeled after Gibbons’ own experiences as a young girl. Kaye Gibbons’ experiences as a child are the foundations for this breathtaking saga of a young girl’s tragic memories of her childhood. As with Ellen, Gibbons’ parents both died before she was twelve-years-old forming the basis of the plot and themes of this novel. The fond memories she possessed of her mother and the harsh ones of her father are reflected in the thoughts and actions of Ellen. The simplistic and humble attitude that both Gibbons and Ellen epitomize in the novel is portrayed through diction and dialogue throughout the novel allows the audience to gain a better understanding and personal compassion for both the character and author. The novel is written in a short, choppy sentence structure using simple word choice, or diction, in a stream of consciousness to enable the reader to perceive the novel in the rational of an eleven-year-old girl. One short, simple sentence is followed by another , relating each in an easy flow of thoughts. Gibbons allows this stream of thoughts to again emphasize the childish perception of life’s greatest tragedies. For example, Gibbons uses the simple diction and stream of consciousness as Ellen searches herself for the true person she is. Gibbons uses this to show the reader how Ellen is an average girl who enjoys all of the things normal children relish and to contrast the naive lucidity of the sentences to the depth of the conceptions which Ellen has such a simplistic way of explaining. Gibbons’ and Ellen’s harrowing past is related in the novel through Ellen’s inner thoughts and the dialogue between characters. However, when Ellen converses with other characters, Gibbons chose not to use quotation marks or any of the formal methods of documenting dialogue between characters; she

Marketing Case – Buick Motors

As mentioned above, the average age of a Buick buyer in the early to mid sass's was in their early seventies. This was compared to the average age of 52 for a new car buyer in general. In 2008, Buick sold Just over 137,000 new cars for only a 4. 6% share of overall GM sales and only a 1. 04% market share In the united States. Advertising was almost non-existent. Buck's idea of branding through corporate sponsorship of sporting events was to sponsor the Buick Open Golf Tournament. Golf Is not exactly geared towards a younger audience. Doesn't mean that the younger audience will buy into the message and be converted.There has to be a legitimate reason for a young audience to be attracted to the product and not Just because advertisers and marketers say you should. The main issue facing Buick was that they had a fleet of old looking cars that were not nearly as stylish as other luxury cars in similar segments. Management made a clear decision to market its class of automobiles to a youn g â€Å"urban† crowd in major cities with the hopes that if these urban trendsetters liked what they saw and began to purchase Buick, this would have a ripple effect into the mainstream market and would increase demand for Buick products across the board.This strategy was pursued by customizing and detailing Buick Lucent's with larger wheels, upgraded sound systems and detailing packages that catered to this younger urban buyer. The main problems with this strategy were threefold. The first problem highlighted in the case which I agree with is that management came across as insincere and out of touch. The media panel brought in by Buick commented that management â€Å"showed a disconnect between the brand and its target audience† and that â€Å"Buick idea of urban seems a bit old fashioned†.Take for example Buick using Tiger Woods to remote Buick cars. As a part of Tiger's sponsorship deal with Buick, I would believe that he may own a Buick or two but I also bel ieve that Tiger's car of choice is not a Buick! The second problem with this strategy was that by attempting to target a young urban audience, Buick risked alienating its core consumer which was an elderly suburbanite who didn't have the first clue what â€Å"urban† was. If Buick customer base was alienated, that could mean the end of the brand.The third issue that I see with the strategy is a touchy one because it's a touchy subject and that is he issue of racism. When a predominantly Caucasian management team and brand attempt to target a Hispanic and African American audience, if they are perceived as not being genuine or sincere, management could face whispers of racism and an anti-Buick backlash could easily taint and destroy the brand. Solutions In order to support management's desire to attract a younger buyer, there has to be substance behind the marketing and advertising blitz.Management has to seriously review the existing cars in the Buick brand and determine what young buyers are looking for in a luxury sedan. Once these consumer wants are identified, management must cater to them and design a younger looking class of cars with a level of luxury, quality, options, performance and price point that rivals or beats its competition within the class. Strong marketing campaigns can trigger consumer demand for only so long with smoke and mirrors. At the end of the day, the product has to meet customer and price determine success.My personal observations of young car buyers are that certain aspects of a car are important to them. A sleek and sporty design is usually first and foremost. A car with regressive features like GAPS, MPH and Pod compatibility along with a high performance sound system resonate with young buyers as well. Of course young buyers don't usually have as much money as older buyers so price and affordability are important to a young buyer. In today's economy and society, young buyers are more conscious of going green and gas consu mption so the cars should be fuel efficient and exceed emissions standards.I also believe that Buick isn't ready to Jump into the â€Å"urban† market. While I do believe in marketing towards a younger audience, I'm not sure I would risk the brand on ailing to the urban market in the hopes that this will crossover to mainstream America. There are plenty of marketing opportunities that can target a younger audience in mainstream America. Today, movie theaters show ads prior to movies and as we all know, young people make up the largest share of movie goers.I like Buick strategy of displaying Buick outside of clubs, bars, trendy shops and restaurants. At this stage of their brand repositioning, any â€Å"buzz† about a Buick is great for the brand and to have it on the tips of people's tongues is the first step in hanging consumer perception that a Buick can be an option for a young buyer. I would also look to supplement traditional marketing strategies like print, TV, bil lboards and national campaigns with an internet and social media marketing strategy and campaign on Twitter and Backbone.Young consumers have a vast and important presence on these social media outlets. I would look to sever ties with the Golf sponsorship and Tiger Woods and either eliminate the use of celebrity endorsements altogether or revisit the celebrity spokesperson to be a more realistic Buick user. Any strategy to increase market share in the luxury segment must involve dealing with the strong presence that imports have. The main way that domestic cars can compete with imports is on price.Young buyers are also very focused on price especially if they are a first time car buyer or even a baby boomer looking to save money in a tight economy. Based on my problem cited above with young buyer perceptions of what a Buick is, it would seem that Buick would struggle to get potential young buyers into their showrooms to even test drive a Buick. As such I would consider providing inc entives o prospective buyers to come to a dealer and test drive a Buick. These could include cash payments or a reduction in price if they purchase a Buick.

Impacts of Social Media on German Youth by Nazis - 1026 Words

Impacts of social media The English Definition of social media is â€Å"websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts† (â€Å"social media†). In comparison a German professor defines social media like this: Social media is used for the connection of their users and their communication through the Internet (Prof. Dr. Oliver Bendel). One can see that the definition is nearly the same although the people descend from completely different countries and cultures. Additionally, there was a big change in the use of social media in the last years, which was influenced by the fast development of technology. The influence of social media differs from country to country and the impacts, advantages and disadvantages changed in the course of time especially in foreign countries. Social media can be seen from completely different aspects and points of views. A major role in these different opinions plays mostly the age of the beholder, because social media made an enormous change in the last 50 years. One very important aspect in our today’s society is to get as many information as possible in a very short time period (Impacts of social media†) Through social media and especially social networks such as twitter and Facebook, the information gets spread extremely fast. There are for example reporters who search on those networks to get information for their news and articles. (â€Å"ImpactsShow MoreRelatedNazi Germany as a Totalitarian State Essay1473 Words   |  6 PagesNazi Germany as a Totalitarian State Goebbels once said the aim of the Nationalist Socialist Revolution must be a totalitarian state, which will permeate all aspects of public life In reality to put this into practise was a lot more difficult. From the outside, people assume that the Nazis had brainwashed every German citizen during their reign. 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